Radebaugh
Florist & Greenhouses

Towson, Maryland

Decorative shelves with artistic glass bowls, a white floral plate with roses, green vases, and a photo book against a floral wallpapered wall; part of a bar cart with a bottle of Veuve Clicquot champagne, limes, and an owl-themed towel, with an abstract painting on the wall.

Translating inspiration into action, our team was engaged to develop a comprehensive master plan to reinvigorate Radebaugh Florist & Greenhouses — a fourth-generation family business — while honoring its history, charm and community roots.

The first phase of this multi-year transformation centered on the renovation of the main greenhouses. Working in collaboration with East Wing Architects and PROCOR GROUP we reimagined the space into The Geranium House: a dynamic venue that functions as a bustling horticultural hub by day and an inviting event destination by night. Renovations included the design and fabrication of a multifunctional check-out kiosk that doubles as a serving bar for events, durable new concrete flooring and elegantly designed restrooms to enhance the guest experience.

Scope
Master Planning, Interior Design, New Logo & Brand Development, Signage

ARCHITECT
EastWing Architects

Contractor
PROCOR GROUP

Gift Shop Photography
Lauren Daue Photography

Greenhouse Photography
Coming Soon

Interior of a flower shop with a blue counter, floral arrangements, potted plants, and purple floral wallpaper.
Interior of a boutique shop with a purple floral wallpaper, a white round table displaying folded textiles and accessories, a tall wooden shelf with plants, towels, and ceramics, a large green plant near the window, and colorful artwork on the wall.
A top-down view of a table display with potted plants, a decorative plate, books with a succulent on top, a knitted sweater, and a candle.
Decorative interior with a wooden table, patterned ottomans, plants, colorful accessories, and natural light from arched windows.

Equally significant was the redesign of Radebaugh’s historic 1940s gift shop. Infused with serene tones, layered floral wallpaper, refined lighting and curated displays, the new interiors evoke a jewel-box charm that is at once welcoming and captivating.

Our work extended beyond the built environment to encompass a full brand evolution, including a new logo, comprehensive visual identity, brand positioning and revamped marketing initiatives that capture Radebaugh’s enduring spirit through a contemporary lens.

The completion of this first phase marks just the beginning — with future enhancements and amenities designed to expand Radebaugh’s role as a vibrant community gathering space.

Sunlit boutique interior with mannequins displaying colorful dresses, plants, and a wooden table with bowls and bags near a large window with blue framing.
Bright dining room with large arched window, round wooden table with a flower vase, striped upholstered stool, and white chairs. Walls have a diamond pattern, ceiling has textured wallpaper, and a chandelier hangs above the table. Natural light streams in through the window.

“The STEPHANIE BRADSHAW team captured who we are in a way I didn’t think was possible. They understood the heart of our business and translated it into a design that feels both timeless and forward-thinking. Every detail — from the logo and signage to the reimagined interiors — reflects the spirit of Radebaugh in such an elevated way, all the while honoring our deep-rooted history. It has been a truly rewarding collaboration and we’re eager to continue building on this incredible foundation.”

Kaitlin Radebaugh
Owner & President
Radebaugh Florist & Greenhouses

A bright dining room with a wooden table, four chairs, a vase of white flowers, a large arched window, and two framed yellow floral art prints on the wall.
Interior of a boutique shop with pink shelving unit, potted plants, clothing rack with floral dresses, and tables with accessories next to large arched window.
A wooden table decorated with potted plants, colorful bags, books, and ceramic bowls. A mirror with an ornate frame hangs on the wall behind, next to a tall arched window with sunlight streaming in. Two patterned upholstered cushions are underneath the table.
A cozy living room featuring two light blue armchairs with colorful floral pillows, a small side table with a candle, a brick fireplace with a white mantel decorated with various potted plants and flowers, and a purple floral wallpaper.
Shelf display of various children's plush toys, puzzles, books, and plants arranged on a wooden and white cabinet.
A small bathroom with floral wallpaper featuring pink and purple flowers, a white sink with a dark teal cabinet, a gold faucet, a small mirror with a gold frame, a vase with white flowers, a dark teal wainscot, a table lamp with a copper base and dark shade, and a toilet.
Interior view of a sunlit room with large potted tropical plants on a window sill, a small round marble table with an open book, striped upholstered stools, and a view of trees and a sign outside the window reading "Kadereugh"

Next Project

DC Dwelling