Bringing Your Brand to Life

Widely recognized for our vibrant interior projects, the SB CREATIVE brings the same creativity and depth of expertise to our branding practice—crafting identities for renowned national partners, organizations within the design trade and innovators across industries. Our work blends strategy and artistry to build brands that are not only visually compelling, but communicate with clarity, intention and a distinct point of view.

Our Expertise

  • Strategic Planning & Brand Development

  • Brand Identity Design 

  • Art Direction & Graphic Design

  • Brand Guidelines & Asset Creation

  • Voice Development & Messaging

  • Print & Digital Collateral

  • Signage 

  • Web Design & Development

  • Audience Curation & Customer Engagement

  • Email Marketing Design & Strategy 

  • Programming, Events & Activations

Our Process

Identities That Resonate

  • We lay the foundation for your project with an in-depth meeting to explore your brand, target audience, vision and growth objectives. Our focus is on uncovering the mission of your brand, core values and what unique value proposition you want to communicate. We then develop a strategic brand framework that may include a competitive landscape analysis, brand naming exploration, defining your client avatar and moodboards to establish a clear direction for what lies ahead.

  • Guided by the strategy phase, we will craft a distinct and memorable identity that captures the essence of your brand. This includes logo development, brand voice, core messaging, color palettes, fonts and brand guidelines that will serve as the foundation of your brand and strategic market positioning moving forward.

  • With the brand framework in place, we then create print and digital marketing materials reflecting your new voice and identity. These include business cards, brochures, packaging and other print collateral, as well as digital assets like social media and email templates. The goal is to ensure brand consistency across all touchpoints.

  • Website design and development progress alongside marketing collateral production. From wireframing and design to copywriting, we ensure your website is intuitive, modern and delivers a seamless user experience. In addition to web development, we design and program customized email marketing campaigns and templates to engage your audience directly.

  • To bring your brand to life, we design and execute events and activations that foster deeper connections with your target demographic. Whether it’s a showroom opening, product launch, pop-up promotion, or networking mixer, we make sure that every experience aligns with your brand identity and engages your audience in meaningful and memorable ways.

Colorful event poster with the headline "dwell & tell" and schedule details for March 13 and June 5 in Baltimore. A woman with long hair is walking past the poster.

Select Clients

  • Close-up of a black logo with the word "BOZZUTO" written in large, bold letters.
  • Black+Decker logo in black and gray text inside a rounded rectangle.
  • Black and white logo of Unique Kitchens and Baths
  • Black text on a white background that reads, "All I want for Christmas is you".
  • Close-up of hands crocheting with pink yarn and crocheting hook.
  • The image features text that reads 'Your worth is at' in large black font on a white background.
  • A black and white cartoon-style drawing of a lion standing on its hind legs, holding a sword in one paw and a shield in the other, with a determined expression.
  • A black and white photograph of a large hand holding a paintbrush, painting on a large canvas.
  • Black background with the word 'raid' in large black outline font and a small circle beneath it.
  • Line of five colorful pens on a black background
  • Line drawing of the words 'Tiny Easel' with the 'i' in 'Tiny' depicted as a small paint brush.
  • Logo for GramoPhone, featuring the words 'Design' and 'Build' separated by a vertical line
  • A black circular logo with the words "the hall" in cursive and "CP" underneath.
  • A black and white illustration of a spaceship with a pointed front, large wings at the back, and a circular window on the side, flying through a starry space background.
  • Close-up of the Evok logo in black text on a white background.
  • Logo of Roll Construction with a stylized helmet shape above the text "ROLL Construction".
  • Sherwin-Williams logo in black text
  • A black and white illustration of a bear standing on its hind legs, with the text 'BEAR DORAL' above it.

Interested in Elevating Your Brand?

We Want to Hear From You

Why SB Creative?

  • We are a small-but-mighty group of senior experts, meaning clients get direct access to our highly skilled team.

  • We provide customized solutions rather than one-size-fits-all strategies. Every decision is intentional and aligned with your specific goals.

  • We pride ourselves as functioning as an extension of your team, seamlessly plugging in to operations and adapting to your workflow with agility.

  • Simply put, our graphics team produces work that is modern, refined, thoughtful and of course, beautifully executed.

  • We build genuine and long-term partnerships with our clients and are truly invested in the success of the clients and brands we serve.

  • With robust knowledge and experience in the design/build industry, we are well-versed in creating relevant marketing strategies that deliver results.

  • Our work sets a strong brand foundation so that businesses can evolve, expand, and stay relevant over time.

  • A clear, compelling brand identity leads to stronger connections, increased conversions and long-term growth.

  • A streamlined remote design process allows us to integrate seamlessly into your workflow, no matter your location.

Big Ideas Deserve a Bold Blueprint.

For project and collaboration inquiries, we ask that you complete the brief questionnaire below. An SB team member will soon be in touch.