Decorative sign for Raabeughaugh Florist & Greenhus, featuring a black logo with a flower and a stylized letter R, surrounded by a floral wallpaper background.

Radebaugh Florist & Greenhouses

A fourth-generation Towson landmark, Radebaugh Florist partnered with SB CREATIVE to honor its century-long history while redefining its future. Through an integrated approach spanning interiors and brand development, our team reimagined every touchpoint—from refreshed visual identity and packaging to the redesign of their retail and greenhouse spaces. The result is a unified, elevated brand experience that seamlessly bridges heritage and modernity—transforming Radebaugh into both a retail destination and a vibrant community gathering place.

Scope

✓ Strategic Planning & Brand Positioning
✓ Logo & Brand Identity Design
✓ Art Direction & Graphic Design
✓ Voice Development & Messaging
✓ Master Planning
✓ Interior Design
✓ Print & Digital Collateral
✓ Packaging
✓ Email Marketing
✓ Website Design
✓ Environmental Design
✓ Signage
✓ Programming, Events & Activations

A collection of Radebaugh Florist & Greenhouses branded packaging and envelopes with purple floral and green leaf designs.
Three cardboard boxes with green lettering and logo for Radebaugh Florist & Greenhouses, stacked together, on a light-colored surface.
Interior of a florist shop with a blue counter, floral arrangements, and a purple floral wallpaper wall with the business logo and name.
Exterior of Radebaugh Florist & Greenhouses shop with green awning and sign, surrounded by potted plants, flowers, and pumpkins during daytime.
A person holding a green tote bag with floral logo by the handles, containing a bouquet of purple flowers, against a white wall background.

“The STEPHANIE BRADSHAW & SB CREATIVE teams inspired us to completely reimagine what Radebaugh could be. Their vision extended far beyond design—encouraging us to modernize our brand, reframe our spaces and evolve into a true community destination. What emerged is more than a refreshed identity; it’s a renewed purpose for the next hundred years.”

Kaitlin Radebaugh

Owner & President
Radebaugh Florist & Greenhouses