Radebaugh Florist & Greenhouses

A fourth-generation Towson landmark, Radebaugh Florist partnered with SB CREATIVE to honor its century-long history while redefining its future. Through an integrated approach spanning interiors and brand development, our team reimagined every touchpoint — from refreshed visual identity and packaging to the redesign of their retail and greenhouse spaces. The result is a unified, elevated brand experience that seamlessly bridges heritage and modernity — transforming Radebaugh into both a retail destination and a vibrant community gathering place.

Scope

✓ Strategic Planning & Brand Positioning
✓ Logo & Brand Identity Design
✓ Art Direction & Graphic Design
✓ Voice Development & Messaging
✓ Master Planning
✓ Interior Design
✓ Print & Digital Collateral
✓ Packaging
✓ Email Marketing
✓ Website Design
✓ Environmental Design
✓ Signage
✓ Programming, Events & Activations


A collection of Radebaugh Florist & Greenhouses branded packaging and envelopes with purple floral and green leaf designs.
Three cardboard boxes with green lettering and logo for Radebaugh Florist & Greenhouses, stacked together, on a light-colored surface.
Interior of a florist shop with a blue counter, floral arrangements, and a purple floral wallpaper wall with the business logo and name.
Exterior of Radebaugh Florist & Greenhouses shop with green awning and sign, surrounded by potted plants, flowers, and pumpkins during daytime.
A person holding a green tote bag with floral logo by the handles, containing a bouquet of purple flowers, against a white wall background.

“The STEPHANIE BRADSHAW & SB CREATIVE teams inspired us to completely reimagine what Radebaugh could be. Their vision extended far beyond design—encouraging us to modernize our brand, reframe our spaces and evolve into a true community destination. What emerged is more than a refreshed identity; it’s a renewed purpose for the next hundred years.”

Kaitlin Radebaugh

Owner & President
Radebaugh Florist & Greenhouses

Next Project

Roll Construction