Radebaugh Florist & Greenhouses

Towson, Maryland

A fourth-generation Towson landmark, Radebaugh Florist partnered with STEPHANIE BRADSHAW to honor its century-long legacy while redefining its future. Through an integrated approach spanning interiors and brand development, our team reimagined every touchpoint—from refreshed visual identity and packaging to the redesign of their retail and greenhouse spaces. The result is a unified, elevated brand experience that seamlessly bridges heritage and modernity—transforming Radebaugh into both a retail destination and a vibrant community gathering place.

Scope

✓ Strategic Planning & Brand Positioning
✓ Logo & Brand Identity Design
✓ Art Direction & Graphic Design
✓ Voice Development & Messaging
✓ Master Planning
✓ Interior Design
✓ Print & Digital Collateral
✓ Packaging
✓ Email Marketing
✓ Website Design
✓ Environmental Design
✓ Signage
✓ Programming, Events & Activations

Close-up of dark-colored curtains with orange horizontal stripes hanging in a window.
Living room with modern decor, featuring a wall-mounted black fireplace, patterned chairs, large green plants, and artwork on the wall.
Close-up of a beige upholstered sofa with a cylindrical decorative pillow featuring a red, pink, and white geometric pattern.

“The STEPHANIE BRADSHAW & SB Creative teams inspired us to completely reimagine what Radebaugh could be. Their vision extended far beyond design—encouraging us to modernize our brand, reframe our spaces and evolve into a true community destination. What emerged is more than a refreshed identity; it’s a renewed purpose for the next hundred years.”

Kaitlin Radebaugh

Owner & President
Radebaugh Florist & Greenhouses

Next Project

Gramophone