Imagine Surfaces

As Imagine Surfaces approached its tenth year in business, the premier natural stone provider engaged SB Creative to refine and elevate its brand to better reflect the sophistication of its globally sourced materials and white-glove client experience.

The engagement focused on clarifying brand positioning, evolving the visual identity and developing a comprehensive brand system — timed to debut alongside a high-visibility collaboration at High Point’s Spring Market. The result is a confident, elevated presence that positions Imagine Surfaces to engage architects, designers and industry partners as peers, with a brand that matches the caliber of its distinctive products.

Scope

✓ Strategic Planning & Brand Development
✓ Logo & Brand Identity
✓ Voice Development & Messaging
✓ Art Direction & Graphic Design
✓ Print & Digital Collateral