Book titled 'IMAGINE SURFACES' featuring interior design with stone surfaces, set on a purple surface with kitchen cabinets and backsplash visible in background.

Imagine Surfaces

As Imagine Surfaces approached its tenth year in business, the premier natural stone provider engaged SB Creative to refine and elevate its brand to better reflect the sophistication of its globally sourced materials and white-glove client experience.

The engagement focused on clarifying brand positioning, evolving the visual identity and developing a comprehensive brand system — timed to debut alongside a high-visibility collaboration at High Point’s Spring Market. The result is a confident, elevated presence that positions Imagine Surfaces to engage architects, designers and industry partners as peers, with a brand that matches the caliber of its distinctive products.

Scope

✓ Strategic Planning & Brand Development
✓ Logo & Brand Identity
✓ Voice Development & Messaging
✓ Art Direction & Graphic Design
✓ Print & Digital Collateral

Design presentation slides showcasing branding guidelines, logo variations, color palettes, interior space photos, and branding mission statements.
A white tote bag with black handles resting on red and brown rocks in a desert landscape.
Close-up of various natural stone surfaces with different colors and textures, including marble and granite. Overlayed are business cards for 'Imagine Surfaces' with contact information and slogan about transforming spaces through natural stone.
A beige embossed surface with geometric patterns on the left side and the words 'IMAGINE SURFACES' embossed on the right side.
An open box containing a card that reads 'IMAGINE SURFACES' and a box with a geometric pattern, placed on a light surface with a beige wall and shadow.
Open magazine showing a kitchen interior with dark cabinets, marble countertops, a plant, and a copper kettle.

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